KYC
Online Marketing, Social Media

KYC: Know Your Customer

Successful marketing has evolved a lot over the past century. Simple “buy me” techniques and slick used car salesman pitches no longer work – and in fact, they never really worked properly in the first place. Today’s marketing is all about understanding the consumer and getting them to identify with not only your product or […]

content-marketing
Content Marketing, Email Marketing, Online Marketing, Search Marketing, SEO, Social Media

7 Tips for Effective Content Marketing in 2015

Content marketing. It’s one of the more hyped about buzz words nowadays, and is batted about in small business guides and network meetings everywhere. But what exactly is content marketing, and why do you need it? Simply put, content is words – and marketing is selling something. So in essence, content marketing is using words […]

Google-Twitter-Partnership
Online Marketing, Search Marketing, SEO, Social Media

How Google’s New Partnership with Twitter May Improve Your SEO Strategy

Google search results will now include Tweets – when clicked upon, these Tweets will bring the user to a special page with some advertisements and a log-in page. Announced at Twitter’s fourth quarter conference call, this new addition to Google searches will expand the reach of your Tweets. Although no formal start date has been […]