Get found online by real people looking for your products or services with Search Engine Optimization.
Our SEO Process
1. Complete Web Marketing Audit & Analysis
During the initial phase of the SEO consultation, one of the experts at Digital Creative will thoroughly review your existing web site to determine which areas need improvement. We’ll also conduct keyword research to determine which keywords could potentially drive valuable traffic to your web site.
A free web marketing report containing up to 20 pages of actionable improvements is delivered to your email inbox in the form of a PDF within one business day. The initial consultation and marketing report is free, and you have no obligation to purchase our services.
2. The Strategy: Link Building and Off-Page Optimization
Link building is one of the most important factors in how Google ranks web pages in their search results, and is considered the cornerstone of every Search Engine Optimization project. Our SEO experts will craft a link building strategy consisting of blog outreach, content marketing, and establishing strategic alliances with authoritative web sites which target topics related to your business.
3. On-Site Page Optimization: Content Creation and Improvements
After your target keywords have been selected and an effective link building strategy has been crafted, it then becomes time to create content for those keywords. We believe that the business owner is the best person to communicate with their customers. But, not every business owner has the time to write informative articles as to why prospects should visit their website. Our copy writers work closely with you to create content which is both informative, and optimized for search engine indexing. Should you choose to avoid the cost of paying for content creation down the line, we can provide you with the guidelines on how to write your own informative articles.
The On-Page Search Engine Optimization phase also involves improving the structural components of your web site which may affect search engine rankings. We make changes to your navigation and directory structure so that your site indexes properly when the search engine sends a spider to crawl your web site. Structural optimization techniques may include (but are not limited to) renaming URLs for easy readability, ensuring that the sitemaps are properly formatted, and located in a place where the spiders can find them.
4. Management, Tracking and Reporting
Once we’ve started conducting search engine optimization techniques on your web site, we implement various tracking tools that will allow you to monitor any traction gained from our efforts. With Google Analytics and Webmaster Tools you’ll be able to track which keywords you’re gaining rank for as well as how many visitors landed on your web site as a result of those keywords.
You’ll also have access to other important metrics. For example, click-through rates and impressions will allow you to determine how many searchers (in percentage) have been exposed to your listing in comparison to how many of those searcher have actually clicked onto your web pages. This will let you make changes to the wording of your listing to attract more visitors.
You’ll receive reports containing all of this valuable information on a monthly basis. If we feel there’s potential for improvement in any of the components included in the report, we’ll reach out to you at no additional cost.
Get Started Now!
The consultation and quote are free. There’s no obligation to purchase.
Request a Quote
or Call (215) 867-8188
Frequently Asked Questions
Search Engine Optimization (SEO) is the science of positioning your web site to appear in the top positions of natural search results for web searches related to your product or business. By employing an effective SEO strategy, your web site will generate more traffic, more leads, and ultimately more sales. Achieving measurable results with SEO is both incredibly time consuming, and inestimably valuable. Any organization competing in today’s cut throat business environment should consider adding SEO to their marketing toolset.
Benefits of SEO #1. Cheaper than Display Advertising and Pay-Per-Click
Natural (or “organic”) search engine rankings are technically “free”. When your web site is ranked at the top, you’re not required to pay every time someone clicks your ad. Unlike paid search placement, which is essentially an auction for ad placement, your traffic will not stop dead when you stop investing money into the process.
Benefits of SEO #2. Definite Increase in Traffic
With the availability of today’s reporting and analytics tools, you’ll see a measurable increase in web site traffic. This is a proven means of maximizing your marketing efforts. SEO will give your business results over time, and as soon as you start your SEO efforts, traffic will begin increase at a steady rate. But, be mindful of the fact that search engine optimization may take a few months to gain some real traction.
Interested in drastically increasing your traffic with a few changes to your web site? Let us send you one of our free web site marketing audits. There’s no obligation to purchase our services, and you’ll get a PDF containing a list areas you can improve to increase your search rankings. Click here to request your free audit now.
Benefits of SEO #3. Build Brand Credibility
For some reason people tend to trust that the first few web sites listed in Google’s search results are reputable companies. By achieving a high rank, your web site often becomes “the” brand to go with. Your web site becomes the benchmark for your competitors. The further down the page on Google you are, the more skeptical your visitors will become when deciding to make a purchase. If you reach the top and the search engine displays “sub-page” links beneath your listing, your web site will both gain credibility that no ad can compete with as well as giving searchers more links leading to your web site.
Benefits of SEO #4. Better Return On Investment (ROI) than Display Advertising
When you buy 100 visitors from paid search placement (“PPC”), you’d be lucky if 1% of those visitors convert into a sale. With that in mind you’d have to factor the cost of the 99 visitors who didn’t make a purchase into your budget. When you generate 100 clicks from organic search engine optimization, it’s safe to say that you’ll have a much higher rate of people turning into paying customers (in my experience 4% isn’t an uncommon result). You won’t have to worry about factoring in the cost of the ones who don’t become customers.
The high conversion rate is one of the most important benefits of search engine optimization that almost couldn’t be matched with any form of marketing. The reason? Because people who search for the products you’re offering are actually interested in them – unlike other forms of marketing which is mostly hit or miss exposure.
Benefits of SEO #5. Your competition is more than likely using SEO
SEO is rising in popularity amongst small business owners. More people are realizing that the benefits of taking a top position are extremely high. More than likely, your competitors already know this and have begun taking advantage of it. If they’ve started, they’ll appear before you on the search results, taking advantage of both the traffic and paying customers before they’ll ever get a chance to see your web site – even if your products are better or cheaper than theirs. Hiring a professional search engine optimization company could be exactly what your business needs to beat out the competition.
Benefits of SEO #6. Take Your Business to the Next Level
When a web site has utilized the full potential of SEO, it can bring thousands upon thousands of visitors per day. This could place your company in a position of rapid growth across the board. And, if you’re tracking your results carefully you may find opportunities to introduce new offerings – taking your business to the next level.
Benefits of SEO #7. Hundreds of millions of web sites online, SEO can make you stand out
Today, there are nearly 300 million active websites on the web. This can make it pretty tough to build a brand with that many of them out there. Especially if your product or service is in a highly competitive marketing. An effective SEO strategy will make your brand stand out from the rest of the competition, and can easily be that extra kick that you need to see your sales volume go through the roof.
Benefits of SEO #8. Over 60% Of Clicks Go to the First Result
Surveys have proven that over 60% of all web searchers choose the listing shown in first position. That means that only 40% of clicks are left for everyone struggling to reach that first position. Securing that top position on Google is a sure fire means of gaining thousands upon thousands of visitors. For a small investment up front, you are looking at tens of thousands, if not millions of potential sales.
Benefits of SEO #9. You’ll Have Access to Data
With powerful (and free) tools like Google Analytics, and Webmaster Tools, you can monitor everything – and I mean everything. You’ll get access to what keywords people used to find you, how many people have found you through that keyword, what position your web site holds for that keyword, and much more. You can use this to your advantage and find a keyword with a high volume of searchers and little competition. Although that may be difficult, it has the potential to bring thousands of extra visitors to your web site every month. Customer data is extremely valuable in any business. And, it’s not hard to come by. Manipulating it to your advantage can be extremely beneficial to your business.
Benefits of SEO #10. The Results can be permanent (if you’re careful)
Unlike conventional advertising, an SEO investment can be permanent. Your search ranking doesn’t stop when you stop paying for it (although a continued investment is recommended to maintain a high position). But, if you invest in “quick hacks” or shady search engine optimization techniques, the search engines will eventually find out and you’ll be penalized, if not banned for employing them.
Digital Creative takes the long term approach. We will not get you to #1 overnight. In fact it may take months, but once you’re there, you’ll stay in a top position and realize the benefits of doing it right for years to come.
- 80% of users ignore the paid ads, focusing on the organic search results.
- 75% of users never scroll past the first page of search results.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- Inbound leads cost 61% less than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.
- A study by Outbrain shows that search engine optimization is the #1 driver of traffic to content sites, beating social media by more than 300%
If you’re looking to grow your business by increasing traffic to your web site, Search Engine Optimization is one of the most cost effective and indispensable way of doing so. Contact Digital Creative today for a free consultation.